Director of Communication and Marketing

Responsibilities

• Design, lead, and execute the integral communication, marketing, and institutional positioning strategy for the Monterrey region.
• Strengthen the reputation, visibility, and influence of Tecnológico de Monterrey to attract academic and student talent.
• Develop marketing strategies aligned with growth and attraction objectives.
• Build strategic relationships with media, opinion leaders, the business sector, government, and key organizations.
• Position academics, researchers, and institutional leaders as experts in social, economic, and educational impact.
• Manage institutional communication and reputational protection, including crisis management.
• Act as a strategic advisor to the Regional Rectorate/Vice-Rectorate and Campus Directorates.

Requirements

• Bachelor's degree in Communication, Marketing, Public Relations, Administration, or related fields.
• 10+ years of experience in strategic communication, marketing, institutional positioning, or corporate affairs.
• Proven experience leading multidisciplinary teams.
• Experience managing reputation, crisis communication, and high-level institutional relations.
• Experience managing regional or national budgets.
• Strong strategic thinking, business vision, and negotiation skills.

Preferred Qualifications

• Master's degree in Strategic Communication, Marketing, Business, or Institutional Relations.

About the Company

Tecnológico de Monterrey is a community centered on education, innovation, research, and excellence. We aim to transform our environment by empowering talent to imagine, undertake, and build solutions that positively impact people and the community.