Director of Brand Operations & Production

Responsibilities

• Architect and evolve the end-to-end Brand and Creative operating model across intake, prioritization, production, and delivery.
• Establish governance frameworks, operational standards, and planning processes to enable scalable execution.
• Serve as a strategic partner to leadership on organizational design, production strategy, and creative resourcing models.
• Lead resource, capacity, and budget planning aligned to quarterly and annual go-to-market priorities.
• Develop scalable resourcing strategies across internal teams, agencies, production vendors, and freelance partners.
• Own the strategy and evolution of the creative technology ecosystem, including project management systems and digital asset management.
• Oversee end-to-end creative production and delivery across channels to ensure work is on time and on brand.
• Establish KPIs and reporting frameworks to improve visibility into operational performance and team utilization.
• Build and lead high-performing Brand Operations and Production teams.

Requirements

• 10+ years of experience in creative, marketing, or production operations leadership within high-growth organizations.
• Demonstrated experience building and scaling operational systems for brand or marketing organizations.
• Proven success leading resource planning, prioritization, and cross-functional execution.
• Strong understanding of integrated production workflows across campaigns, content, photo/video, and digital.
• Experience implementing workflow automation, tooling enhancements, and AI-enabled operational improvements.
• Proficiency with project management platforms and digital asset management (DAM) tools.
• Exceptional communication and cross-functional collaboration skills.
• Ability to work onsite in our Boston, MA office.

About the Company

WHOOP is on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. As WHOOP continues to scale globally, we are building a world-class team to deliver high-impact experiences across every channel and market.