Director of Brand Marketing

Responsibilities

• Partner with the VP of Brand Marketing to define and evolve KREWE's brand and marketing strategy
• Develop integrated marketing plans that drive awareness, consideration, customer acquisition, and revenue
• Identify opportunities to increase cultural relevance through partnerships, brand positioning, and community-building
• Own the development of campaign and product launch strategies across the marketing calendar
• Ensure campaigns are integrated across Retail, eCommerce, PR, Social, CRM, and Wholesale channels
• Build and maintain the marketing calendar and scalable workflows
• Manage and mentor members of the Brand Marketing team

Requirements

• 7+ years of experience in brand marketing, preferably in fashion, lifestyle, luxury, or consumer brands
• Proven success in developing integrated marketing strategies and campaigns
• Strong understanding of building cultural relevance through storytelling and activations
• Experience translating business objectives into omnichannel marketing plans
• Ability to operate at both a strategic and executional level
• Strong cross-functional leadership and stakeholder management skills
• Experience building scalable processes and operating rhythms

Benefits

• Competitive wage
• Group health, vision, and dental insurance
• 401(K) investment options
• Paid parental leave and 10 paid holidays
• Quarterly cultural spend and educational allowance
• KREWE employee quarterly frame allowance

About the Company

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture of New Orleans, with headquarters in both New Orleans and New York City. Since 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames.