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Posted 20 hours ago
Director of Brand + Marketing
In Common With + QuartersDirector of Brand + Marketing
Perks & benefits
Medical InsuranceHealth InsurancePaid Leave
Requirements
10+ years brand/marketing leadership in luxury or design, Experience with product marketing for physical goods, Expertise in e-commerce, CRM, and paid/organic media, Strong commercial and budget management skills, Ability to lead internal teams and external collaborators
Skills
MarketingStrategyE-commerce
About the role
About the Company
In Common With is a design studio defining a new vocabulary for interiors, where old-world craft meets at-scale manufacturing. In 2024, they opened Quarters, a hybrid retail and hospitality destination in Tribeca. The studio focuses on lighting and objects created through collaboration between expert craftspeople, artists, and engineers.
Responsibilities
- Define and evolve brand positioning and product narratives for In Common With and Quarters
- Establish standards for voice, tone, art direction, and photography to ensure brand consistency
- Lead and develop the internal marketing and creative team, including managers and specialists
- Manage a network of external collaborators such as photographers, stylists, and writers
- Oversee brand and creative budgets and establish performance KPIs
- Translate brand strategy into scalable campaign systems across e-commerce, social, email, and retail channels
- Partner with Sales to align brand positioning across Direct, Trade, Wholesale, and Custom channels
Requirements
- 10+ years of experience leading brand and marketing in luxury, design, fashion, or product-driven industries
- Proven ability to define brand positioning and translate it into cohesive multi-channel systems
- Deep experience in e-commerce, CRM, paid/organic media, PR, and retail environments
- Experience owning product marketing for physical goods (naming, positioning, GTM)
- Strong commercial acumen regarding customer acquisition, conversion, and retention
- Experience managing budgets, forecasting, and cross-functional teams
- Authorization to work in the United States without sponsorship
Preferred Qualifications
- Deep familiarity with the codes of luxury and brand equity building
- Ability to move between high-level strategy and hands-on execution
- Experience working closely with founders or executive leadership
- Strong editorial point of view and market awareness
- Proficiency with tools like Shopify, GA4, Klaviyo, Asana, and Adobe Creative Suite
- Experience leveraging AI tools to improve marketing and creative workflows
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In Common With + Quarters · New York
