Director of Brand Marketing & Demand

Responsibilities

• Lead and develop a multidisciplinary team spanning Organic Growth, Product Marketing, Partnerships, Market Growth and Performance Marketing
• Create clear priorities, accountability and operating rhythms across the function
• Build a culture of experimentation, commercial ownership and continuous improvement
• Ensure brand positioning is translated into measurable commercial outcomes through PR, partnerships, and creators
• Own the organic growth strategy including SEO, content, and community-led initiatives
• Develop positioning, messaging and go-to-market plans for new products
• Lead Hub Managers to localize growth strategies in priority regions
• Improve operational efficiency through automation and AI-enabled workflows

Requirements

• Experience leading Growth, Demand Generation, Brand Marketing or Acquisition in fintech, tech, or high-growth consumer businesses
• Experience managing multi-functional teams including team leads and senior specialists
• Strong understanding of brand-driven demand and commercial outcomes
• Experience scaling organic growth, partnerships, or ecosystem-led models
• Experience in product marketing and go-to-market execution
• Strong commercial mindset and understanding of acquisition economics
• Experience working across multiple markets
• Ability to move between strategy, leadership and execution
• Excellent stakeholder management skills

Preferred Qualifications

• Fintech experience
• Experience working with international or diaspora audiences
• Experience with SEO, AI search and emerging discovery platforms
• Experience implementing AI and automation within marketing organizations

Benefits

• Competitive Salary
• Comprehensive healthcare insurance and wellbeing package
• €1,000 annual development budget
• Hybrid working environment
• Pet-friendly office
• Inclusive culture with regular in-person events

About the Company

TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care, providing tailored, affordable financial services for migrants, expats, and international professionals.