Director of Brand Marketing & Demand

About the Company

TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We provide tailored, affordable financial services for migrants, expats, students, and international professionals, offering cross-border transfers, multi-currency accounts, and a growing financial ecosystem.

Responsibilities

• Lead and develop a multidisciplinary team of 12–15 people across Organic Growth, Product Marketing, Partnerships, and Performance Marketing.
• Transform brand positioning into measurable commercial outcomes through PR, creators, and community-led initiatives.
• Own the organic growth strategy, including SEO, content, affiliates, and community-led acquisition.
• Develop product marketing positioning and go-to-market plans for new products.
• Lead Hub Managers to localize growth strategies and strengthen presence in priority diaspora markets.
• Improve operational efficiency by introducing automation and AI-enabled workflows.

Requirements

• Experience leading Growth, Demand Generation, or Brand Marketing in fintech, tech, or high-growth consumer businesses.
• Proven track record managing multi-functional teams and senior specialists.
• Strong understanding of brand-driven demand and acquisition economics.
• Experience scaling organic growth, partnerships, or ecosystem-led models.
• Expertise in product marketing and go-to-market execution.
• Ability to manage stakeholders across Product, CRM, Commercial, and Executive teams.
• Experience working across multiple international markets.

Preferred Qualifications

• Direct experience in the fintech industry.
• Experience working with international or diaspora audiences.
• Proficiency with SEO, AI search, and emerging discovery platforms.
• Experience implementing AI and automation within marketing organizations.