Director of Brand & Advocacy

Responsibilities

• Define and evolve Calendly's integrated brand amplification strategy across social, PR, and advocacy channels
• Lead and develop a team consisting of a Social Media Lead, Customer Advocacy Lead, and PR Contractor
• Oversee social media strategy, content pillars, and editorial calendars to drive engagement
• Provide strategic direction to PR contractors to shape brand narrative and media opportunities
• Build and scale customer advocacy programs including reviews, testimonials, and case studies
• Partner with Internal Communications to activate employees as authentic brand voices
• Establish KPIs to measure reach, share of voice, and pipeline influence

Requirements

• 15+ years of progressive experience in brand, communications, or marketing
• 3+ years in a director-level or senior leadership position managing teams
• Proven track record in scaling brand amplification and customer advocacy
• Deep expertise in B2B social media strategy (LinkedIn, X)
• Experience managing PR contractors or agency partners
• Data-driven mindset with ability to establish and track KPIs
• Authorized to work in the United States

Preferred Qualifications

• Experience in B2B SaaS or product-led growth environments
• Familiarity with customer advocacy platforms like Influencer or Khoros
• Experience with employee advocacy platforms like EveryoneSocial or Bambu
• Existing relationships with B2B technology and SaaS media contacts
• Background in both in-house and agency environments

About the Company

Calendly is a leading scheduling platform used by millions of people to manage their time and coordinate meetings efficiently.