Director - Media Investment

Responsibilities

• Lead the in-house performance media team across paid social, affiliate, intent media (SEM, LLM, social search), and programmatic channels.
• Drive buying strategy, execution, and optimization within the digital ecosystem to deliver high-performing media investments.
• Develop and execute a digital test-and-learn agenda to inform future investment decisions and KPIs.
• Identify and implement AI advancements and MarTech stack improvements to enhance performance media capabilities.
• Manage critical vendor and platform relationships, including MTA TransUnion and AppsFlyer MMP.
• Orchestrate media enablement across adtech infrastructure, measurement, site tagging, and data connectivity.
• Build, train, and mentor a talented team of digital campaign specialists.
• Collaborate with cross-functional partners to establish end-to-end customer journeys from offsite marketing to onsite personalization.

Requirements

• 9+ years of relevant experience in marketing or a related field.
• High School Diploma or GED equivalent.
• Advanced analytical ability and experience with data-driven decision making.
• Expertise in Marketing Technology (MarTech) platforms.

Preferred Qualifications

• Bachelor's degree in marketing or a related field.
• Extensive experience in digital/social marketing with a focus on measurement and KPI delivery.
• Hands-on experience with DSPs and social advertising dashboards.
• Strong leadership background, preferably within a brand or agency setting.
• Deep knowledge of the full-funnel digital ecosystem, including revenue models and big data.
• Proven ability to present complex ideas clearly to executive stakeholders.
• Strong project management and cross-functional collaboration skills.

Benefits

• Competitive base pay and performance-based incentive bonuses.
• Generous time away, including 20 paid time off days and 11 paid holidays.
• Comprehensive retirement planning with 401K matching and student loan pay down assistance.
• Robust health and well-being programs, including medical, dental, vision, and HSA contributions.
• Family support benefits such as adoption, surrogacy, and parental leave.
• Professional development opportunities and tuition reimbursement.

About the Company

Ally Financial is a customer-centric, leading digital financial services company dedicated to providing innovative financial solutions and passionate customer service. We focus on "Doing it Right" and being a trusted provider for our consumer, commercial, and corporate customers.