Director, Marketing, SEA

Responsibilities

• Develop and implement comprehensive B2B marketing strategies encompassing brand building, demand generation, and customer engagement across Southeast Asia.
• Lead the creation and execution of integrated marketing campaigns, including digital, events, content, SEO, ABM, and performance marketing.
• Drive scalable demand generation to deliver user growth via performance marketing, influencers, and other high-impact channels.
• Manage field marketing initiatives, including first and third-party events, partner co-marketing, and product launches.
• Build, mentor, and lead a high-performing regional marketing team, fostering a culture of innovation and accountability.
• Collaborate cross-functionally with sales, product, and global marketing teams to maximize the impact of regional initiatives.
• Utilize analytics and market research to inform strategy, optimize campaigns, and report on key performance indicators.

Requirements

• 15+ years of marketing experience, with a strong focus on B2B marketing within the technology or fintech sectors.
• Extensive experience in team management and leading/scaling marketing functions across multiple markets.
• Deep familiarity with the Southeast Asian market landscape and local cultural nuances.
• Proven track record of executing integrated campaigns that drive both brand awareness and measurable lead generation.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels.

Preferred Qualifications

• Direct experience working within the fintech industry or high-growth startup environments.
• Proficiency with marketing automation tools and CRM systems.

About the Company

Airwallex is a unified payments and financial platform for global businesses. Powered by proprietary infrastructure and software, we empower over 200,000 businesses worldwide—including Brex, Rippling, and Qantas—with integrated solutions for business accounts, payments, spend management, and treasury. Valued at US$8 billion, Airwallex is building the future of global banking with a team of over 2,000 innovators across 26 global offices.