Director, Marketing

About the Company

At Cala, we’re working to free people from the burden of chronic disease. We began by creating the first non-invasive prescription therapy for hand tremor. Our pioneering technology can be applied across neurology, cardiology, and so much more.

Responsibilities

• Drive execution and alignment of commercial strategic plan to hit revenue, profitability, and company objectives
• Define and shape go-to-market strategy and commercialization initiatives, including customer journeys
• Drive awareness, market adoption, and identify growth opportunities through market insights
• Lead Commercial Launch plans including positioning, messaging, branding, and KOL strategy
• Manage integrated marketing channels such as digital, conferences, and social media
• Lead, coach, and develop a team of marketing professionals
• Gather competitive intelligence and lead response plans
• Spend time in the field to build relationships with sales leaders and key physicians
• Define KPIs to measure customer preference and retention

Requirements

• 10+ years of marketing experience in FDA regulated product management and commercialization
• Experience in downstream marketing within medical device, diagnostics, or related fields
• Bachelor’s degree in Science or Engineering
• Ability to travel up to 25% of the time
• Must be authorized to work in the United States without sponsorship

Preferred Qualifications

• MBA degree
• DME (Durable Medical Equipment) experience