Director, Marketing

Responsibilities

• Serve as the institution’s primary marketing strategist, shaping short- and long-term strategy across various audiences and channels.
• Lead the end-to-end development and execution of integrated, multi-channel marketing campaigns to drive enrollment and engagement.
• Advise senior leadership on marketing strategy, positioning, and market dynamics.
• Create compelling, audience-centered content across digital, social media, web, email, video, and print platforms.
• Define key performance indicators (KPIs) and establish measurement frameworks to optimize campaign performance.
• Manage the marketing budget and oversee external vendors, agencies, and partners.
• Collaborate with internal teams, including editorial, creative design, and web, to ensure brand alignment.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum 10 years of relevant experience in marketing strategy, campaign development, and performance marketing.
• Proven experience in higher education marketing and understanding of the student life cycle.
• Demonstrated success leading data-driven, integrated marketing efforts with measurable results.
• Strong writing and editing proficiency with an excellent command of grammar and style.
• Experience with website content management and email marketing platforms.
• Exceptional project management skills and the ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Experience managing marketing budgets and external vendor relationships.
• Familiarity with CRM/marketing automation platforms, SEO, accessibility standards, and AP style.
• Working knowledge of Google Analytics, Google Tag Manager, and Google Ads.
• Experience working closely with graphic designers or possessing graphic design skills.

Benefits

• Competitive salary and excellent benefits package.
• Anticipated schedule of 35 hours per week.
• 22 days of vacation per year and three personal leave days.
• Generous holiday time, including an extended winter break.
• Medical, dental, and vision insurance.
• Retirement plans and paid parental leave.
• Tuition opportunities.

About the Company

Since its founding in 1885, Bryn Mawr College has been a preeminent institution for women pursuing the wisdom necessary to challenge the world's expectations. Located near Philadelphia, our campus is recognized for its beautiful American Collegiate Gothic architecture and picturesque landscape. We are committed to building a community where faculty and staff can thrive.