Director, MAI Search

Responsibilities

• Coordinate and deliver app-install (MAI) campaigns and associated tracking/reporting needs
• Manage team output and ensure adherence to Wavemaker Governance and GroupM best practices
• Develop strong relationships with clients and key suppliers, acting as a trusted advisor
• Oversee the performance and career progression of Account Executives and Account Managers
• Drive process automation and operational excellence through efficient ways of working
• Monitor industry trends and platform releases to enhance campaign activity

Requirements

• Experience in performance media with expertise in app campaigns across multiple channels
• Strong understanding of Search activity including Google App Campaigns and Apple Search Ads
• Deep experience with mobile campaign tracking and MMPs, ideally Kochava
• Working knowledge of best practices within search, social, and display channels
• Proven people management and leadership qualities
• Ability to set and evaluate performance-centric KPIs
• Excellent organizational and communication skills

Preferred Qualifications

• Professional digital media or advertising qualifications
• Proficiency in additional languages

About the Company

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. As part of WPP Media, we leverage world-class data and intelligence to deliver transformational growth for the world's leading brands.