Director, Integrated Marketing

About the Company

Neo Financial was founded in 2019 with a straightforward idea: Canadians deserve better. Better products, better rates, better tools for building credit and growing wealth. We've built a team of 700+ people, partnered with 10,000+ retailers, and grown to serve over one million Canadians.

Responsibilities

• Connect brand strategy with performance marketing to create a coherent motion
• Run great campaigns from brief to result across multiple channels
• Set the direction for how the marketing organization executes integrated campaigns
• Translate brand positioning into actionable channel plans
• Protect the quality of creative work and ensure it reflects the approved strategy
• Influence large groups of people through credibility and sound judgment

Requirements

• 8+ years in marketing with hands-on campaign execution across multiple channels
• Demonstrated experience at consumer-facing companies with high brand standards
• Track record of running integrated campaigns from brief to results
• Ability to work in-person in Canada
• Experience in D2C environments is a strong advantage
• Proven ability to connect strategy with close-contact execution