Director, Integrated Analytics Partner, D2C

Responsibilities

• Lead the embedded analytics approach for the PlayStation Store, acting as a strategic advisor to product, commercial, and lifecycle teams.
• Drive high-impact analyses across the digital commerce funnel, including discovery, conversion, and checkout.
• Identify opportunities to optimize player experience and revenue through pricing, promotions, and merchandising.
• Partner with product teams to design and evaluate experiments, including A/B testing and quasi-experimental approaches.
• Analyze player purchasing behavior across games, add-ons, and subscriptions to inform lifecycle monetization strategies.
• Build, lead, and mentor a high-performing team of embedded analysts.
• Collaborate with data science and engineering teams to translate advanced modeling and data requirements into business action.

Requirements

• 10+ years of experience in analytics or related roles, with significant leadership experience in embedded or business-facing teams.
• Proven experience in digital commerce, gaming, or subscription-based businesses.
• Advanced proficiency in SQL for working with large-scale event and transaction datasets.
• Proficiency with analytical programming languages such as Python or R.
• Deep understanding of ecommerce metrics including conversion funnels, AOV, attach rate, and LTV.
• Strong familiarity with experimentation frameworks and causal inference.
• Experience managing stakeholders in a matrixed, centralized organizational model.

About the Company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a leader in interactive entertainment, we deliver cutting-edge hardware and network services to more than 100 million people worldwide. We are dedicated to creating unforgettable gaming experiences and building a world-class team to support our massive global digital ecosystem.