Director, Insights & Measurement

Responsibilities

• Lead the design and development of Post Campaign Analysis (PCA) frameworks for single and multi-title launches
• Translate complex multi-signal data into clear decision narratives for senior stakeholders
• Integrate paid media performance, Brand Lift Study outputs, and creative diagnostics into unified insights
• Deploy and evolve AI agents to accelerate insight synthesis and measurement intelligence
• Design and deploy at least one new AI agent capability during the contract term
• Integrate brand health data and competitive dynamics into the title insights framework
• Lead quarterly and annual executive reporting for the EU portfolio
• Partner with Strategy and Planning teams to translate findings into actionable campaign recommendations

Requirements

• Director-level experience in advanced measurement, marketing effectiveness, or audience analytics
• Expertise in multivariate analytical methods and Post Campaign Analysis
• Strong knowledge of paid media measurement and Brand Lift Study design
• Hands-on experience with AI agent frameworks and LLM applications in analytics
• Proven track record of building or contributing to AI-assisted analytical tools
• Experience working within matrixed, multi-regional organizations
• Proficiency with brand health platforms like YouGov BrandIndex or BAV
• Ability to lead and mentor measurement or analytics talent

Preferred Qualifications

• Experience working on tentpole or event-level entertainment titles
• Active engagement with industry bodies like IPA, MRS, or Media Research Group
• Experience developing agentic AI solutions for real-time marketing monitoring
• Previous experience in senior maternity cover or fixed-term roles

About the Company

WPP is a global growth partner for leading brands, utilizing its pioneering agentic marketing platform, WPP Open. WPP Media is the AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalization at scale.