Director, Insights & Analytics

Responsibilities

• Lead the development and execution of measurement and insights strategies across client programs
• Analyze and interpret data across earned media, social media, web analytics, and other platforms
• Conduct secondary research and synthesize findings into strategic recommendations
• Partner with account strategic communications, creative, social, content, and digital teams
• Build and maintain agency measurement frameworks, methodologies, and proprietary datasets
• Develop reports, dashboards, and presentations communicating performance metrics and ROI
• Serve as a client-facing insights expert for communications and marketing leaders
• Stay current on emerging analytics, measurement, research, and AI-driven methodologies
• Support internal data literacy through training and knowledge sharing
• Mentor junior team members

Requirements

• Bachelor’s degree in analytics, insights, research, measurement, or a related field
• 7+ years of experience in measurement, analytics, or research roles within a communications, PR, or marketing agency
• Proven ability to translate complex data into actionable strategic recommendations
• Strong experience with secondary research and analytics platforms
• Excellent writing and presentation skills
• Proficiency in Excel and PowerPoint
• Experience with data analytics technology stacks and exposure to AI/ML

Preferred Qualifications

• Experience in B2B communications across technology, cybersecurity, healthcare, or financial services
• Experience mentoring junior team members

About the Company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose across B2B technology, healthcare, cybersecurity, and more.