Director, Influencer Marketing

Responsibilities

• Develop and lead integrated creator, influencer and celebrity strategies for public affairs clients
• Design programs supporting the full communications lifecycle, from awareness to policy engagement
• Translate complex policy issues into compelling creator-led storytelling
• Integrate organic creator partnerships with paid amplification to drive measurable outcomes
• Oversee influencer identification, vetting, and partnership management
• Build programs leveraging a diverse ecosystem of policy experts, community leaders, and advocates
• Develop client-facing strategic plans, measurement frameworks, and performance reports
• Collaborate with PR, digital, and community engagement teams to ensure goal alignment
• Support new business development through strategy and proposal contributions
• Serve as a strategic advisor to clients on using influence to shape public opinion

Requirements

• 5-7 years of experience in influencer marketing, social media, PR, or integrated communications
• Proven track record with infrastructure, economic development, or community-focused initiatives
• Ability to execute creator-led campaigns that drive stakeholder trust and public engagement
• Strong understanding of the digital landscape (Instagram, TikTok, YouTube) regarding civic issues
• Expertise in blending organic storytelling with paid amplification
• Experience managing and mentoring junior team members
• Ability to manage multiple clients and high-level stakeholder relationships

About the Company

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. It integrates people, platforms, and stories to help clients build lasting influence across sectors including technology, nonprofit, real estate, and more.