Director, GTM Strategy

Responsibilities

• Define and drive GTM strategy at both product and portfolio levels to align with client business goals and revenue targets
• Collaborate with innovation, commercial, and experience teams to define target audiences and engagement strategies
• Guide investment recommendations in key GTM spend areas such as media and partnerships
• Define success metrics and provide guidance on tracking KPIs, performance benchmarking, and ROI
• Orchestrate cross-functional execution across sales, product, marketing, and customer success
• Serve as a trusted client partner, managing expectations and navigating organizational complexities
• Oversee strategic planning and coordination for new product launches and market activation
• Map communications, messaging, and activations across markets, cohorts, and channels
• Contribute to business growth by shaping proposals, POVs, and pitches for new business

Requirements

• 8+ years of client-side or consulting experience in marketing strategy
• Expertise in market entry and/or repositioning
• Deep understanding of media and marketing landscapes and spend/return benchmarks
• Proven track record of designing and executing GTM strategies for products or services
• Experience guiding senior-level clients and C-suite leaders
• Ability to thrive in ambiguity with tight timelines
• Willingness to travel up to 30% for client meetings

About the Company

Proto is looking for a Director to help define and build our emerging Go-To-Market practice, translating growth, product, and experience strategy into market success.