Director, Growth Analytics

Responsibilities

• Lead development of marketing measurement strategies, analytic roadmaps, and cross-channel performance frameworks
• Partner with clients to deliver actionable insights and strategic recommendations across media channels
• Design and oversee advanced measurement approaches including attribution, experimentation, and forecasting
• Oversee development of business performance reporting, dashboards, and measurement solutions
• Lead, mentor, and develop a team of direct and indirect reports
• Establish operational processes and prioritization frameworks for the analytics function
• Serve as a subject matter expert on emerging trends in marketing analytics and ad tech

Requirements

• 8+ years of experience in marketing analytics, media analytics, or business intelligence
• Bachelor’s degree in a quantitative discipline (Statistics, Economics, Mathematics, etc.)
• Strong understanding of the digital media ecosystem and advertising measurement methodologies
• Expertise in building end-to-end measurement frameworks and KPI definition
• Proficiency in structured reporting solutions like PowerPoint, Excel, and Tableau
• Experience managing and developing professional teams
• Deep experience with media performance tools such as Google Campaign Manager, Google Analytics, or Adobe Analytics
• Familiarity with DSPs (DV360, TradeDesk) and social platforms (Meta, TikTok)
• Understanding of attribution methodologies (MMM, MTA) and statistical techniques

Preferred Qualifications

• Advanced degree in a quantitative field
• Experience working within data clean room environments (Ads Data Hub, Snowflake)
• Working knowledge of Python or R
• Exposure to predictive modeling techniques

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance and disability
• Employee discount and stock purchase programs
• Paid family benefits