Director, Growth Analytics

Responsibilities

• Build and develop a deep understanding of client strategic issues and competitive positioning
• Ensure analytics efforts lead to clear, compelling, and actionable insights
• Partner with Planning, Investment, and Activation teams on budget setting and media plan development
• Lead measurement plan development and execution
• Design tests to measure the incremental impact of media on business outcomes
• Lead, mentor, and train managers and Associate Directors
• Provide methodological support and coaching to direct reports and broader agency teams

Requirements

• 7+ years of data and analytics experience in advertising, management consulting, or marketing
• Industry knowledge in marketing analytics and data solutions (1st/3rd party data, data lakes, clean rooms)
• Experience in integrated marketing, media, customer journey development, and ROI development
• Expertise in audience-based marketing and data-driven advertising
• Proven leadership ability and strong client relationship experience
• Stellar communication and presentation skills

Preferred Qualifications

• Knowledge of agency-side media campaign planning and execution processes
• Proficiency with Tableau or other data visualization tools

Benefits

• Medical and dental coverage
• 401(k) plans and employee stock purchase program
• Flex spending and life insurance
• Discretionary time off, Appreciation Weeks, and Wellness Days
• Annual discretionary incentive awards

About the Company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group, managing over $47 billion in marketing investment globally across networks like UM, Initiative, and Mediahub.