Director, Global Marketing & CRM

Responsibilities

• Develop and lead global marketing strategies aligned with business and brand objectives to drive growth and revenue.
• Oversee key marketing disciplines including social media, press/PR, and CRM programs.
• Drive integrated marketing campaigns across digital, retail, wholesale, and e-commerce channels.
• Manage global talent and influencer strategies in partnership with legal counsel.
• Establish and monitor KPIs and ROI to measure campaign effectiveness using data-driven insights.
• Lead and develop a high-performing, cross-functional marketing team through coaching and mentorship.
• Envision omnichannel marketing strategies to increase customer acquisition and retention via CDP and SMS programs.
• Manage relationships with external agencies, media partners, and vendors.

Requirements

• 12-15+ years of experience in marketing, PR, and CRM roles combined.
• At least 5 years of experience in a Director-level role.
• Proven experience with global lifestyle consumer brands.
• Expertise in digital, social media, and multi-channel CRM programs (email, SMS, direct mail).
• Experience working with consumer data and deploying campaigns via a Customer Data Platform (CDP).
• Strong analytical and quantitative skills with a track record of measuring results across channels.
• Demonstrated ability to lead, coach, and motivate high-performing teams.
• Ability to travel domestically and internationally.

About the Company

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials. Designed to upgrade and beautify all aspects of life on the move, TUMI blends flawless functionality with a spirit of ingenuity. The brand is sold globally in over 75 countries across approximately 2,000 points of sale.