Director – Global Digital Strategy & Capabilities, International

Responsibilities

• Define and lead the long-term digital roadmap for the International Business Unit aligned with brand objectives and customer journeys.
• Translate marketing strategies into impactful omnichannel engagement plans across paid, owned, and earned channels including web, SEO/SEM, CRM, and social media.
• Partner with International teams, IT, and data analytics to transform customer insights into data-driven engagement strategies.
• Manage media spend, agency relationships, and media partners to maximize campaign performance and ROI.
• Establish global standards for digital strategy execution, measurement frameworks, and digital governance.
• Define KPIs and metrics to track omnichannel effectiveness, digital engagement, and marketing mix modeling.
• Advocate for digital literacy and capability building within brand teams to advance digital maturity.

Requirements

• 7-10 years of experience in the pharmaceutical, biotech, or medical device industry.
• Proven expertise in multichannel/omnichannel marketing, strategy, and campaign execution.
• Demonstrated track record in leading digital transformation and change management within matrixed organizations.
• Deep understanding of digital marketing channels (SEO, SEM, social, email, paid media) and user experience (UX).
• Experience managing multiple agencies of record to deliver integrated marketing tactics.
• Ability to travel up to 10% (domestic and international).

Preferred Qualifications

• Experience with CRM, CMS, CDP, and Marketing Automation platforms.
• Knowledge of Marketing Mix Modeling (MMX) capabilities.
• Experience in persona development, segmentation, and patient journey mapping.

About the Company

BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health. Since 1997, we have applied our scientific expertise to create transformative medicines for patients with significant unmet medical needs.