About the role

Responsibilities

Execute dynamic communications plans to drive awareness and secure high-quality coverage for new product launches and hero franchises
Cultivate and maintain strong, working relationships with key US beauty and lifestyle press, editors, and influencers
Actively pitch brand stories, products, and experts to media to secure impactful placements
Manage the PR agency relationship to ensure all efforts align with brand goals and deliverables
Support brand storytelling by crafting compelling narratives for press materials, pitches, and media toolkits
Associate makeup brands with key cultural moments through strategic outreach and partnerships
Assist in preparing executives for media interviews and public appearances by developing talking points and briefing materials
Collaborate with cross-functional teams including Marketing, Social, and Artist Relations to ensure a cohesive 360-degree communications approach
Drive awareness for philanthropic programs through strategic media outreach and storytelling

Requirements

10+ years of related public relations or communications experience
Strong, established network of contacts within the US beauty and lifestyle media landscape
Proven track record of securing top-tier media coverage and executing successful PR campaigns
Outstanding written, verbal, and interpersonal communication skills
Experience managing PR agencies and associated budgets
Bachelor's degree is required