Director Franchise Operations

Responsibilities

• Act as the primary strategic contact for hotel owners and management teams across South & East Europe
• Analyze hotel performance data to identify opportunities and implement operational improvement strategies
• Conduct regular business reviews and develop actionable plans to drive revenue, guest satisfaction, and brand engagement
• Build and strengthen partnerships with ownership groups, asset managers, and key stakeholders
• Ensure hotels meet brand standards, quality assurance, and training requirements
• Collaborate with internal Revenue, Sales, Marketing, Finance, and HR teams to deliver results
• Support new hotel openings by providing pre-opening guidance and on-site operational readiness support
• Drive improvements in product, service, and guest experience to enhance RevPAR and top-line performance

Requirements

• Proven experience in hotel operations or franchise operations within an international brand
• Strong understanding of hotel performance metrics, revenue management, and guest experience
• Experience as a General Manager or in a multi-property/operator role
• Strong exposure to P&L management, forecasting, and operational planning
• Excellent stakeholder management, influencing, and communication skills
• Ability to analyze complex data and translate insights into practical actions
• Degree in Hospitality, Business, or equivalent professional experience
• Fluency in English (additional languages are a plus)

Preferred Qualifications

• Experience working specifically within franchised hotel environments
• Ability to navigate ambiguous situations and provide clear direction in fast-paced environments
• Experience managing diverse stakeholder groups across different cultures

Benefits

• Competitive base salary (EUR 60,000 - 70,000 gross per annum)
• Growth opportunities through best-in-class training and career development
• Leadership training, mentorship opportunities, and educational support
• Team member benefit programs focusing on wellness, financial health, and lifestyle management
• A culture of diversity and inclusion

About the Company

Wyndham Hotels & Resorts is the world’s largest hotel franchising company, with approximately 9,200 hotels across over 95 countries. Our mission is to make hotel travel possible for all, supporting a growing global portfolio of 24 hotel brands. We pride ourselves on our "Count on Me" service culture and our commitment to integrity, accountability, and inclusivity.