Director, Fan Engagement Marketing

Responsibilities

• Lead the day-to-day execution and operational delivery of the International 1:1 Club Managed Services model, acting as an internal agency for all 32 NFL Clubs.
• Manage a distributed global workforce, implementing workflows, training standards, and QA processes to support high-volume international execution.
• Oversee the delivery of Club-led 1:1 marketing campaigns across email, SMS, push, in-app, and web channels.
• Ensure all international fan engagement campaigns comply with GDPR and local market data privacy regulations.
• Act as the primary operational point of contact for Clubs regarding international campaign execution and best practices.
• Partner with International, Marketing, Data & Analytics, and MarTech teams to align execution with league priorities and scale impact.

Requirements

• 8-10+ years of experience in CRM, lifecycle marketing, or performance-driven engagement.
• Proven experience with international marketing and global consumer brands.
• Experience operating within managed services, agency, or shared-services models.
• Working knowledge of international data privacy and marketing regulations (e.g., GDPR).
• Demonstrated experience managing distributed teams or partners across multiple regions and time zones.
• Strong technical fluency with MarTech platforms, including CDPs, journey orchestration, and messaging platforms.

Preferred Qualifications

• Experience scaling internal agency or managed services models within complex organizations.
• Strong operational instincts with the ability to translate high-level strategy into repeatable execution.
• Experience partnering with Legal, Data, and Technology teams in highly regulated markets.
• A global mindset with sensitivity to cultural and regional differences in fan engagement.

About the Company

The National Football League (NFL) is a global leader in sports and entertainment, dedicated to driving fan growth and engagement through innovation and excellence. We foster an inclusive environment built on respect, integrity, and team responsibility.