Director, Experience Strategy

Responsibilities

• Lead the execution of core Experience Strategy deliverables including Website/IVA Strategy, Omnichannel Plans, and Content Plans
• Partner with leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives
• Analyze qualitative and quantitative data to generate actionable insights and strategic recommendations for clients
• Ensure alignment with brand strategy by creating tactical briefs and implementation documentation
• Collaborate with senior leadership to develop innovative deliverables that drive client success
• Support organic growth and new business initiatives

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 8+ years of experience in Omnichannel Strategy, Experience Strategy, or Digital Strategy
• Experience in Pharmaceutical, Biotech, or Healthcare Marketing industries
• Strong analytical skills and experience using customer research to inform decisions
• Proficiency with digital collaboration tools like Miro, Mural, or Airtable
• Working knowledge of marketing automation and CRM platforms such as Veeva, Salesforce Marketing Cloud, or Adobe
• Adept at using AI systems and frameworks

About the Company

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry. It is part of a fully integrated commercialization platform through EVERSANA®, providing next-generation creative, media, enterprise solutions, and data analytics services.