Director, Experience Strategy

Responsibilities

• Lead the design and optimization of omnichannel experiences that connect brand purpose to customer needs through data, content, and technology.
• Execute core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plans, and Content Plans.
• Partner with leadership on advanced personalization strategies and modular content initiatives.
• Analyze qualitative and quantitative data to generate actionable insights and compelling strategic recommendations for clients.
• Collaborate with senior leadership to develop innovative deliverables that drive client success and agency growth.
• Ensure alignment with overall brand strategy by creating tactical briefs and implementation documentation.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 8+ years of experience in Omnichannel Strategy, Experience Strategy, or Digital Strategy.
• Proven experience working within the Pharmaceutical, Biotech, or Healthcare marketing industries.
• Proficiency with digital collaboration and journey mapping tools such as Miro, Mural, or Airtable.
• Working knowledge of marketing automation and CRM platforms like Veeva, Salesforce, or Adobe.
• Strong analytical and presentation skills with the ability to articulate complex ideas to senior stakeholders.

Preferred Qualifications

• Experience using AI systems and frameworks to enhance strategic workflows.
• Expertise in using customer research to inform high-level strategic decisions.

About the Company

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry. We provide next-generation creative, media, enterprise solutions, and data analytics services. We are dedicated to improving patient lives by connecting patients and physicians with the information and tools they need to stay healthy.