Director, Disneyland Resort Intelligence

Responsibilities

• Oversee the development and execution of tracking, foundational, and ad hoc research studies
• Lead the integration of consumer insight, sales measurement, and analytics into a unified view of the Disneyland Resort guest
• Utilize innovative research methodologies including quantitative, qualitative, behavioral, and attitudinal analytics
• Evaluate and pilot emerging market research technologies such as AI-enabled platforms
• Serve as a trusted intelligence advisor to Disneyland Resort senior leadership
• Anticipate emerging consumer, competitive, and cultural shifts
• Guide cross-functional initiatives by integrating consumer intelligence into pricing, marketing, and experience investments
• Grow, lead, and mentor a high-performing intelligence team
• Champion a culture of innovation, experimentation, and automation

Requirements

• Bachelor’s degree in business, marketing, statistics, economics, or a related field
• 10+ years of experience in consumer insights, analytics, or related fields
• 5+ years in a leadership role
• Proven expertise in quantitative and qualitative research and data integration
• Demonstrated experience applying AI and GenAI tools to market research workflows
• Strong communication and presentation skills
• Ability to lead multiple time-sensitive projects concurrently

Preferred Qualifications

• Advanced degree in a related field
• Experience in the entertainment, hospitality, or theme park industry

About the Company

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world.