Director, Direct-to-Patient Marketing – Contact Lenses (US)

Responsibilities

• Define and shape the direct-to-patient (DTP) strategy for the US contact lens business to complement professional marketing efforts
• Lead integrated digital, social, and media campaigns including influencer marketing, SEO, CRM, and PR to drive patient acquisition and retention
• Leverage patient data, analytics, and AI-driven tools to personalize outreach and optimize campaign ROI
• Collaborate cross-functionally with Brand, Customer, Digital, Sales, Medical Affairs, and Regulatory teams to unify patient-facing initiatives
• Champion a patient-first approach by managing the end-to-end patient journey while ensuring all communications adhere to FDA, HIPAA, and internal regulatory standards

Requirements

• Bachelor's Degree or equivalent years of directly related experience
• 10 years of relevant marketing experience
• Proven expertise in multi-channel digital marketing (social, search, CRM, and content marketing)
• Strong data-driven decision-making skills and experience using analytics to drive personalization
• Knowledge of healthcare marketing regulations and experience obtaining medical, legal, and regulatory approvals

Preferred Qualifications

• Familiarity with AI tools for content creation and marketing automation
• Experience working in a matrixed environment managing external agencies and vendors

About the Company

Alcon is a global leader in eye care, dedicated to helping people see brilliantly. Founded in 1945, the company develops and manufactures innovative devices and products across the full life cycle of eye care needs, serving patients in 180 countries worldwide.