Director, Digital Media Planning

Responsibilities

• Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives.
• Identify optimal platform mix, audience segment, targeting strategies, and budget allocation across digital channels.
• Design and analyze experiments using platform features like Spotify Marquee and YouTube Shorts to drive revenue and engagement.
• Launch, manage, and optimize campaigns across Meta, TikTok, YouTube, Google, Snapchat, and programmatic platforms.
• Analyze the full-funnel fan experience to identify friction points in the conversion chain from discovery to purchase.
• Track campaign performance and deliver actionable insights, performance dashboards, and post-campaign recaps.
• Collaborate with global artist marketing teams in the US, UK, and international markets to align media strategy.

Requirements

• 5+ years of experience in digital media planning or performance marketing.
• Proven experience running direct campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube.
• Experience working with global advertising agencies.
• Strong analytical and reporting skills with the ability to translate data into actionable insights.
• Ability to manage multiple complex campaigns across different global markets simultaneously.

Preferred Qualifications

• Experience with music, entertainment, or creator-driven marketing campaigns.

Benefits

• Comprehensive medical, dental, vision, life, and disability coverage.
• 401K with employer matching.
• Inclusive and collaborative global community.
• Professional growth and development investment.
• Voluntary benefits including mental health resources, fertility coverage, and caregiver leave.
• Time off for a winter recess.

About the Company

AWAL is part of Sony Music Entertainment, a global leader in the music industry. We support a diverse roster of international superstars, developing and independent artists, and visionary creators. We operate at the intersection of music, entertainment, and technology to help artists push creative boundaries and reach new audiences worldwide.