Director, Digital Marketing

Responsibilities

• Own the North America (NAMER) digital media strategy, developing integrated media and campaign plans to drive awareness and revenue
• Serve as a strategic advisor on media planning, audience strategy, and channel optimization
• Oversee annual budgeting, forecasting, and investment allocation across all paid digital channels
• Drive ongoing optimization and testing across channels, audiences, and measurement methodologies
• Define measurement frameworks, KPIs, and reporting standards to connect investments to business impact
• Lead, mentor, and develop a high-performing team of digital marketers
• Manage relationships with key media, technology, data, and measurement partners
• Partner with EMEA and APAC counterparts to scale best practices globally

Requirements

• 12+ years of experience in digital marketing, media strategy, or demand generation
• Significant experience in B2B technology, SaaS, or advertising technology
• Proven experience leading integrated media strategies across programmatic, paid social, and paid search
• Deep expertise in B2B audience targeting and account-based marketing (ABM)
• Strong understanding of programmatic advertising ecosystems, DSPs, and identity solutions
• Demonstrated success managing multi-million-dollar media budgets
• Experience leading and developing high-performing digital marketing teams
• Exceptional analytical skills and ability to translate data into executive-level insights

Preferred Qualifications

• Familiarity with Marketo and Salesforce
• Experience leveraging BI and analytics tools such as Tableau
• Global marketing experience working across international teams

About the Company

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, helping advertisers reach audiences across the open internet.