Director, Digital Marketing

Responsibilities

• Own the North America digital media strategy, developing integrated campaign plans to drive awareness, engagement, and revenue.
• Serve as a strategic advisor on media planning, audience strategy, measurement, and channel optimization.
• Oversee annual budgeting, forecasting, and investment allocation across all paid digital channels.
• Drive continuous optimization and testing across audiences, creative, and identity solutions.
• Define measurement frameworks and KPIs to connect digital investments to business impact.
• Lead, mentor, and develop a high-performing team of digital marketers and programmatic specialists.
• Manage relationships with key media, technology, data, and measurement partners.
• Partner with global counterparts in EMEA and APAC to scale best practices and innovation.

Requirements

• 12+ years of experience in digital marketing, media strategy, and demand generation.
• Significant experience within B2B technology, SaaS, or advertising technology environments.
• Proven track record of leading integrated media strategies across programmatic, paid social, and paid search.
• Deep expertise in B2B audience targeting, account-based marketing (ABM), and complex buying journeys.
• Strong understanding of the programmatic advertising ecosystem, including DSPs and attribution frameworks.
• Demonstrated success managing multi-million-dollar media budgets.
• Experience leading and developing high-performing marketing teams.
• Exceptional analytical skills with the ability to translate data into executive-level insights.

Preferred Qualifications

• Familiarity with marketing automation and CRM platforms such as Marketo and Salesforce.
• Experience leveraging BI and analytics tools like Tableau.
• Global marketing experience working across international teams.
• Passion for identifying emerging opportunities in marketing technology and measurement.

About the Company

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising. Our technology helps advertisers reach the right audiences across the open internet—from streaming TV and podcasts to mobile apps and news. We are driven to solve meaningful challenges and build a more transparent, effective, and responsible advertising ecosystem.