Director, Digital Marketing

Responsibilities

• Lead the development and execution of omni-channel marketing strategies to drive qualified pipeline and revenue growth
• Design and implement comprehensive nurture strategies using segmentation, personalization, and marketing automation
• Oversee brand development and content strategy to amplify awareness, trust, and loyalty
• Leverage data and analytics to maximize campaign performance and iterate on strategy
• Develop and manage the digital marketing budget, implementing measurement frameworks to track ROI

Requirements

• 5+ years of progressive experience in digital marketing leadership with a focus on B2B demand generation
• Deep expertise in full-funnel digital marketing, performance analytics, and website optimization
• Proven track record of managing budgets and delivering accountable ROI across complex programs
• Strong analytical acumen with experience using data to optimize strategy and execution
• Experience creating novel digital marketing initiatives in B2B start-ups or new product categories

About the Company

MicroStrategy is a market leader in enterprise analytics and AI software, empowering organizations to transform into intelligent enterprises through data-driven innovation. We are also at the forefront of digital assets, having adopted bitcoin as our primary treasury reserve asset. We thrive on curiosity, innovation, and a relentless pursuit of excellence.