Director, Data Strategy

About the Company

WPP is a creative transformation company and WPP Media is its AI-driven media operating unit. WPP's Data, Technology & Analytics (DTA) team is a global data products and technology company on a mission to transform marketing through connected data platforms and AI-enabled media solutions.

Responsibilities

• Lead data-led audience design using client datasets and technology to oversee strategy recommendations across paid media campaigns
• Work closely with media planning and activation teams to integrate enhanced data solutions into execution
• Act as a technology consultant, championing Open Intelligence and Infosum solutions for client adoption
• Support the development of AI-based tools to automate or streamline data strategy functions
• Line manage and oversee the professional development of 1 to 2 Data Strategy Managers
• Develop and maintain transformative relationships with key clients including Reckitt, Jet2, Colgate, and Danone

Requirements

• Experience in a data-led role within a digital agency, vendor, or client-side environment
• Strong emphasis on digital paid media experience
• Ability to articulate complex technical concepts to both technical and non-technical stakeholders
• Experience managing multiple stakeholders in a matrixed environment
• Understanding of privacy-first media requirements
• Highly developed interpersonal, team building, and relationship management skills
• CPG experience is preferable

Benefits

• Competitive medical, vision, and dental insurance
• Group retirement plans
• Significant paid time off
• Employee mental health awareness days
• Preferential partner discounts