Director, Data Strategy

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open agentic marketing platform.

Responsibilities

• Drive the development and implementation of data strategies for global clients using WPP and partner data assets.
• Develop global data and technology transformation roadmaps aligned to client business outcomes.
• Build trusted relationships with senior client marketing and data leads as a strategic partner.
• Design and customize proprietary data and technology solutions including WPP OPEN and Open Intelligence.
• Lead and mentor a Data Strategy Manager and oversee team work quality.
• Collaborate across global, regional, and local teams to deliver intelligent growth.
• Partner with commercial teams on pricing, proposals, and new business pitches.
• Maintain thought leadership in adtech, martech, and data trends.

Requirements

• 10+ years of experience in data-related roles.
• Proven leadership experience managing Associate Director-level talent or below.
• Experience deploying data strategies for large multinational or multi-market brands.
• Expertise in audience strategy, 1PD activation, and measurement frameworks.
• Strong technical understanding of adtech/martech, including Data Clean Rooms, DSPs, CDPs, and AI tools.
• Ability to build credible relationships with senior client-side stakeholders.
• Proficiency in advanced measurement tools such as MMM, MTA, Sales Lift, and Brand Studies.
• Strong communication and change management skills.