Director, Customer Marketing

Responsibilities

• Lead a high-performing team of 6 customer marketers to drive adoption, expansion, and advocacy.
• Develop and lead the Observability customer marketing strategy focusing on retention and expansion revenue.
• Design and execute full-funnel customer programs and Tier 1 event strategies including webinars and account activation.
• Define segmentation strategies and leverage AI and marketing automation to identify expansion opportunities.
• Partner with Corporate Marketing to develop a community of customer advocates for analyst programs and speaking engagements.
• Lead executive engagement initiatives such as Customer Advisory Boards and CIO roundtables.
• Own measurement against KPIs including lead generation, pipeline contribution, and ROI for the Expand funnel.
• Manage global budget allocations and ensure efficient investment across customer programs.

Requirements

• 10+ years of B2B enterprise marketing experience leading Customer or Lifecycle Marketing programs.
• Proven success driving upsell, cross-sell, and expansion revenue.
• Experience building executive engagement programs like Customer Advisory Boards or CIO roundtables.
• Demonstrated leadership in managing and developing high-performing marketing teams.
• Proficiency with Salesforce and Marketo.
• Strong analytical mindset with experience in data-driven decision making.
• Exceptional communication skills with executive-level presence.

Preferred Qualifications

• Experience in observability, IT infrastructure, network management, or enterprise SaaS.
• Experience with tools such as Gainsight, 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or Claude.

About the Company

SolarWinds is a people-first company dedicated to helping customers accelerate business transformation with simple, powerful, and secure solutions.