Director, Culture & Influence

About the Company

At Zulu Alpha Kilo, we fight sameness. Because the world doesn’t need more advertising. It needs ideas people actually talk about. We’re looking for someone who helps our ideas break out of the ad bubble and move through culture.

Responsibilities

• Join the creative process early, bringing an earned and cultural lens to the work
• Help shape campaigns that are inherently talkable, shareable, and newsworthy
• Define the narrative, hook, and cultural angle that makes ideas compelling to journalists, creators, and audiences
• Find ways for ideas to move beyond paid media through creator collaborations, cultural partnerships, and media moments
• Develop relationships with journalists, editors, creators, and cultural voices
• Help tell the story behind work in client presentations to show how ideas spark conversation and cultural impact

Requirements

• ~7+ years in PR, earned media, cultural marketing, or creative strategy
• Comfortable collaborating with creative teams and senior clients
• Strong storyteller capable of turning ideas into shareable stories
• Deep curiosity about culture, media, creators, and attention shifts
• Natural relationship builder