Director, Creator Growth (PLG)

Responsibilities

• Own the creator PLG strategy end to end, defining the self-serve acquisition model and funnel architecture
• Set annual and quarterly GTM plans, including experimentation roadmaps and success metrics
• Map the full creator funnel to identify and resolve high-leverage drop-off points
• Lead conversion rate optimization (CRO) across landing pages, signup flows, and onboarding
• Build and run a structured experimentation program using A/B and multivariate testing
• Partner with Product and Engineering to identify and implement in-product growth levers
• Manage and develop a high-performing creator PLG team spanning growth marketing and lifecycle
• Define the PLG measurement framework, including activation and retention metrics

Requirements

• 8+ years of experience in growth marketing, demand generation, or PLG roles
• Hands-on experience running structured experimentation programs (A/B testing, CRO)
• Background in PLG-oriented companies, developer tools, consumer apps, or the creator economy
• Strong data orientation with ability to use analytics tools and behavioral data
• Experience partnering with Product and Engineering teams to influence product growth
• Proven ability to manage paid acquisition channels with a PLG lens
• Experience managing and growing professional teams
• Strong English communication skills for presenting to senior leadership

Preferred Qualifications

• Familiarity with affiliate marketing or creator monetization models
• Experience with creator or developer community growth and self-serve adoption