Director, Consumer Insights and Research

Responsibilities

• Develop global forecasts and analytical models by building research-informed projections and scenario models to inform long-term growth strategies.
• Integrate research and analytics across the organization by partnering with internal teams to combine first-party data, syndicated sources, and primary research.
• Synthesize insights across markets to identify global trends, translating regional research into a macro-level understanding of fan growth drivers and cultural shifts.
• Support executive and ownership-level storytelling by developing clear narratives, visualizations, and materials that translate complex insights into strategic implications.
• Drive methodological innovation by introducing advanced analytics, new research techniques, and emerging data sources to strengthen insight capabilities.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, Data Science, Statistics, or a related field.
• 10+ years of experience in consumer insights, market research, analytics, or strategy within global or multi-market organizations.
• Demonstrated experience leading and shaping insights strategy in complex, cross-functional environments.
• Strong expertise in developing research-informed forecasts, assumptions, or scenario models that support business planning.
• Strong executive storytelling and synthesis skills, including experience communicating insights through clear data visualization and presentations.
• Experience conducting quantitative analysis and translating datasets into actionable business insights.
• Proven ability to develop analytical roadmaps, including KPI development and measurement frameworks.

About the Company

The NFL Marketing Strategy & Insights team serves as the voice and advocate of NFL fans, leveraging a wide range of research, data, and analytics to uncover strategic insights that inform League-wide business decisions and optimize fan growth.