Director, Consumer Experience Lead, SEA

Responsibilities

• Set and drive the CX vision and strategy, architecting the annual BU CX roadmap in line with global priorities
• Design intelligent brand experiences across the full Paid, Owned, and Earned (POE) ecosystem, including d-Commerce
• Partner with brand teams and agencies to deliver data-powered, emotionally resonant creative ideas
• Lead the adoption of Gen AI and next-generation tools to enhance storytelling and personalization
• Optimize BU media investment and drive data-led media planning and measurement
• Guide Joint Business Partner (JBP) and retail investment strategies to achieve long-term business goals
• Drive digital transformation through leadership of Global Consumer Digital and d-Commerce strategies
• Lead and inspire a cross-functional team covering digital content, Martech, consumer data activation, and media strategy

Requirements

• 10+ years of experience in media and digital leadership with a proven track record of achieving marketing goals
• Deep expertise in consumer journey strategy across Paid, Owned, Earned, and Commerce touchpoints
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of current digital marketing channels and emerging technologies like Gen AI
• Experience leading Joint Business Partner (JBP) investment and optimizing ROI
• Strong leadership skills with the ability to inspire cross-functional teams and influence senior stakeholders
• Strategic thinker with strong commercial acumen and analytical rigor

About the Company

Mondelēz International is a leading global snacking company, home to iconic brands like Oreo, Cadbury, and Milka. In Southeast Asia, we serve 19 markets and are one of the fastest-growing regions in our portfolio, dedicated to leading the future of snacking through innovation and responsibility.