Director, Commercial Strategy

Responsibilities

• Own D2C commercial strategy for Orchard and independent artists across planning, execution, and optimization
• Develop scalable D2C playbooks tailored to independent artist needs, budgets, and release cycles
• Partner with Orchard teams to prioritize releases, assortments, pricing, and drop strategies
• Ensure consistent application of Sony Music D2C tools, tech stack, and operational processes
• Identify growth opportunities across evergreen merch, catalog, and always-on storefronts
• Partner with data and forecasting teams to optimize inventory, conversion, and margin
• Act as the primary D2C commercial liaison between The Orchard and Sony Music D2C leadership

Requirements

• 7+ years of experience in D2C, e-commerce, or creator-led commerce environments
• Strong understanding of independent artist ecosystems and scalable commercial models
• Excellent commercial judgment paired with sensitivity to artist brand and fan experience
• Comfortable operating in matrixed organizations with embedded and central responsibilities
• Highly organized, data-driven, and execution-focused

Benefits

• Opportunity to shape D2C growth for Sony Music’s global independent roster
• High-visibility role working closely with artists, managers, and label leadership
• Competitive compensation and comprehensive benefits package including medical, dental, and vision
• 401K with employer matching
• Inclusive and collaborative global community
• Professional growth and development investment
• Time off for a winter recess

About the Company

At Sony Music Entertainment, we fuel the creative journey. We work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms to help our artists push creative boundaries and reach new audiences.