Director, Central Marketing

Responsibilities

• Lead brand strategy and marketing tactics to advance the Rotman School of Management brand across enrolment, knowledge, and talent markets
• Manage a high-calibre hybrid creative team providing services such as graphic design, web development, copywriting, and videography
• Oversee strategic vendor relationships and manage the partnership with the School's strategic media partner for digital and programmatic advertising
• Partner with graduate and executive program teams to drive recruitment and marketing solutions for internal business units
• Develop and manage marketing budgets, negotiate contracts, and oversee large-scale digital campaigns
• Utilize digital measurement and analytics to report on campaign performance and marketing effectiveness

Requirements

• University degree in marketing, communications, or a related field
• 10+ years of progressive experience in brand strategy, management, and marketing
• Proven experience managing and leading hybrid creative teams
• Deep expertise in digital platforms, social media, and current marketing trends, including the influence of AI
• Demonstrated success in executing national and international paid advertising campaigns
• Experience with digital measurement, analytics, and reporting tools
• Proficiency in MS Office and social media monitoring software such as Hootsuite
• Strong experience in budget management and vendor relations

Preferred Qualifications

• Graduate degree in a relevant field
• Experience working within an academic or higher education environment
• Experience with Salesforce Marketing Cloud

About the Company

The Rotman School of Management is part of the University of Toronto, a global centre of research and academic excellence. Rotman serves as a catalyst for transformative learning and public engagement, working to create value for business and society through diverse perspectives and innovative insights.