Director, Category Management

Responsibilities

• Serve as a credible, insights-led category partner to Walmart to drive growth across the baby and toddler category
• Mine data sources including Walmart Scintilla, Nielsen IQ, Circana, and Numerator to uncover trends and shopper behaviors
• Distill complex datasets into strategies for assortment, shelf, pricing, and promotions
• Own development and maintenance of physical and virtual planograms using JDA/Blue Yonder
• Build relationships with Walmart's Buying, Space Planning, and Site Merchandising teams
• Track and communicate key metrics such as market share, velocity, and distribution to senior leadership

Requirements

• Bachelor’s degree in business, marketing, analytics, or related field
• 5+ years of direct Walmart experience in category management, shopper insights, or sales analytics
• Proficiency with Walmart Scintilla, Nielsen, or Circana
• Experience with planogram software such as JDA/Blue Yonder or Apollo
• Strong analytical and presentation skills

About the Company

Frida is a category leader in the parenting space, offering a 200+ product lineup that supports families through every stage of parenthood. Founded in 2014, the company focuses on solving real-world parenting problems with honesty and innovation.