Director, Business Analytics

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position
• Ensure that analytics efforts lead to clear, compelling and actionable insights
• Partner with Planning, Investment, and Activation teams on budget setting and media plan development
• Lead measurement plan development and execution
• Anticipate client needs and proactively develop solutions
• Lead, mentor and train managers and Associate Directors
• Design tests to measure the incremental impact of media on business outcomes
• Provide methodological support, coaching, training and advice to direct reports and agency teams

Requirements

• 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Industry knowledge in marketing analytics and data (1st and 3rd party solutions, data lakes, data clean rooms)
• Experience in integrated marketing, media, customer journey development, budgeting, and ROI development
• Expertise in audience-based marketing and data-driven advertising
• Proven leadership ability and strong client relationship experience
• University degree

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance and disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits