Director, Brand Strategy

Responsibilities

• Define and refine iHerb’s global brand positioning, narrative, and value proposition
• Develop long-term (3–5 year) brand strategy and equity-building initiatives
• Establish and govern the global brand identity framework, including visual identity and tone of voice
• Build scalable brand systems to ensure consistency across digital, packaging, and social touchpoints
• Provide strategic oversight to the internal creative studio to ensure alignment with brand objectives
• Drive global brand governance, ensuring consistency across international markets while allowing for localized relevance
• Partner with Growth, Product, and Merchandising teams to influence the brand implications of business decisions
• Manage and mentor a team of designers, creatives, and external agencies

Requirements

• Bachelor's degree in graphic design, marketing, or a related field
• 12+ years of experience in branding, brand strategy, or creative design
• Proven experience developing and operationalizing brand strategy at a global or enterprise level
• Strong leadership and team management skills with experience influencing executive stakeholders
• Proficiency in Adobe Creative Suite and other design software
• Experience with Sketch and Microsoft Office Suite
• Strong analytical skills and the ability to interpret brand performance data and market research
• Excellent communication, presentation, and interpersonal skills

Benefits

• Medical, dental, vision, and basic life insurance programs
• 401(k) plan eligibility
• Paid time off and paid sick leave
• Paid holidays
• Potential for Restricted Stock Units (RSUs) and annual bonuses based on eligibility and performance

About the Company

iHerb is on a mission to make health and wellness accessible to all. As the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, we ship over 50,000 products from over 1,800 brands to customers in more than 180 countries. Our vision is to become the #1 destination for health and wellness across the world.