Posted 2 days ago
Director Brand Strategy - Emerging Brands
AccorDirector Brand Strategy - Emerging Brands
Perks & benefits
VisaRelocation Allowance
Requirements
Business degree or MBA, Hospitality/Travel Marketing experience, Managed and franchise hotel experience, Analytical and financial acumen, Fluent English and French
Skills
StrategyMarketingFinance
About the role
Responsibilities
- Lead regional performance of Emerging Brands across Europe & North Africa
- Oversee budget and deployment of brand strategies
- Collaborate with Global brand leaders, ENA Full Funnel Marketing, and Publicis
- Define brand ambitions aligned with Global positioning and regional targets
- Manage regional brand marketing investment and campaigns to optimize ROI
- Engage regional Development and Design leaders on expansion strategies
- Act as Subject Matter Expert for regional owners and investors
- Track brand performance against regional competitors and flag issues
- Lead a Brand Manager to support strategic activities
Requirements
- Business degree or MBA preferred
- Experience in Hospitality or Travel Marketing
- Experience working with managed and franchise hotels
- Strong analytical, strategic, and financial acumen
- Excellent communication and presentation skills
- Fluency in English and French
About the Company
Accor is a global hospitality leader, offering experiences in over 110 countries with 5,700 hotels, 10,000 restaurants and bars, as well as wellness and coworking spaces.
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Accor · Issy-les-Moulineaux
