Director Brand Strategy

Responsibilities

• Lead regional performance of the Novotel brand across Europe & North Africa
• Oversee budget and deployment of brand strategies across ENA
• Collaborate with Global brand leaders, ENA Full Funnel Marketing, and Publicis
• Represent brand strategies to key owners in alignment with Go to Market and Development teams
• Define brand ambitions aligned with Global positioning and regional targets
• Manage budget investments in regional brand campaigns to optimize ROI
• Coordinate deployment of brand initiatives across ENA stakeholders
• Track brand performance against ambitions and regional competitors
• Lead a Brand Manager to support strategic activities

Requirements

• Business degree, MBA preferred
• Experience in Hospitality or Travel Marketing
• Experience working with both managed and franchise hotels
• Strong analytical, strategic, and financial acumen
• Excellent communication and presentation skills
• Fluency in English and French

About the Company

Accor is a world leader in hospitality, offering experiences in over 110 countries with 5,700 hotels, 10,000 restaurants and bars, as well as wellness and coworking spaces.