Director, Brand & Social Media

Responsibilities

• Develop and own holistic owned-brand strategies aligned to company goals and customer insights
• Lead brand campaigns that drive emotional connection and build long-term equity
• Define and execute social media strategy across platforms including Instagram, TikTok, Facebook, and YouTube
• Oversee influencer and creator partnerships to amplify brand storytelling and drive measurable impact
• Manage, mentor, and develop a team of brand, social, and influencer marketing professionals
• Collaborate with Creative, Retail, E-commerce, and PR teams to ensure integrated marketing campaigns
• Set KPIs, track performance, and analyze results to optimize content and messaging

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 10+ years of experience in brand marketing or social media
• Proven experience in retail, lifestyle, or consumer brands
• Demonstrated success leading major social media and influencer programs
• Strong analytical skills with the ability to turn data into actionable insights
• Exceptional leadership, communication, and storytelling skills

Preferred Qualifications

• MBA degree
• Experience in high-growth retail, fashion, or beauty brands
• Deep existing network of creators, influencers, and media partners
• Ability to thrive in a fast-paced, entrepreneurial environment

About the Company

Petco is where the pets go and where the pet people go. For more than 60 years, we have nurtured the pet-human bond through products, services, and expert support. With over 1,500 stores across the U.S., Mexico, and Puerto Rico, we are dedicated to helping pets live their best lives.