Director, Brand Marketing

Responsibilities

• Develop and execute comprehensive go-to-market strategies for the Australia and New Zealand (ANZ) markets
• Act as a strategic business partner to sales leadership, serving as a regional subject matter expert
• Collaborate with cross-functional marketing teams, including PR, Events, Digital, Product Marketing, and Creative, to deliver 360-degree programs
• Define and manage content strategies and narratives for thought leadership, playbooks, and industry events
• Establish and track marketing KPIs, analyzing the impact of initiatives on the lead funnel (MQLs and SQLs)
• Manage industry sponsorships, client education days, roadshows, and workshops from concept through to success reporting
• Present data-driven insights and strategic points of view to senior business leaders

Requirements

• 15+ years of relevant marketing experience
• Proven experience in people management
• Deep expertise in Digital Marketing, demand generation, and analytics
• Strong understanding of event production and PR/Communications
• Proficiency with marketing and operations tools including Salesforce, Marketo, and Asana
• Exceptional storytelling skills with the ability to simplify complex data
• High EQ and the ability to build relationships across large, fast-paced teams
• Ability to work in "white space" by breaking down complex problems into actionable work plans

Preferred Qualifications

• Understanding of the programmatic advertising industry and the adtech ecosystem

About the Company

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising. Our technology helps advertisers reach the right audiences across the open internet—from streaming TV and podcasts to mobile apps and news. We are driven by the mission to make digital advertising more transparent, effective, and responsible.