Director, Brand Marketing

Responsibilities

• Lead the development of brand campaign strategy and creative execution
• Act as the main contact for campaign development with internal and external creative leadership
• Oversee cross-functional execution and launch of campaign elements and communications
• Collaborate on insight-driven campaign task briefs to inspire emotionally resonant work
• Partner with social and influencer teams to integrate organic social into brand efforts
• Work with Audience and Data Insights to turn research into actionable insights and measurement plans
• Build trusted relationships with partners across The Athletic to facilitate collaboration

Requirements

• 8+ years of advertising or brand strategy experience
• 5+ years in consumer brand marketing and communications for world-class brands
• Experience with in-house integrated marketing
• Proven ability to lead the development of high-quality creative work and media plans
• 360 campaign launch experience including quality control, trafficking, and legal clearance
• Knowledge of business strategy, insights, research, and media planning
• Experience developing social media strategy to support 360 campaigns

Preferred Qualifications

• Experience in sports marketing for a content or media property
• Experience leading projects from conception through execution and measurement

About the Company

The mission of The New York Times is to seek the truth and help people understand the world through independent journalism and world-class digital experiences.